Decisions about which shapes to include in the three ranges. The following thinking…
Red (support). Plate, bowl and mug
Green (structure). Teapot, cup and saucer, tea plate, bowl, dinner plate
Blue (flow). Teapot, cup and saucer and tea plate
These are for reasons of convention as much as concept. The red range is a foundation set that can be split or bought as one. Mugs are more likely to be bought separately as well as for reasons of function and cost so the fundamentals of living are a mug, a bowl and a plate. A tea plate, for example, doesn’t really enter the consciousness here!
Green is all inclusive. Something pastoral and not a primary colour so it enters the every day more easily in ceramics.
Blue (my voice). It is the colour of banking ‘uniform’, if only in navy blue. There is a coolness and elegance about the colour blue that means it would be more of a leisurely usage; a more established household and a likely afternoon (loose leaf) tea taker.
MARKET LOCATION: these need to be aimed at the luxury designer-maker buyer. The complexity of the development (workshops and distillation) necessitates a slightly higher price bracket but the design quality needs to be high so that the role of design to ‘make life better for people’ actually happens THROUGH the concept of celebrating the work of carers.